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Author Topic: Private Lable  (Read 6673 times)

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Offline hitechcomm

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Private Lable
« on: August 05, 2010, 07:37:51 AM »
We are reconsidering going with private lableing from XBlue.
Anyone doing this and any thoughts on this.   :023:
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Offline CMDL_GUY

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Re: Private Lable
« Reply #1 on: August 05, 2010, 07:58:22 AM »
I remember discussions when I first heard about this at a mod meet. My thinking is, unless you are as big as a CLEC selling under your own name will do nothing. You need to sell yourself to the customer and your product needs to be a name everyone knows. Most of us are owners with a technical background and not a sales background. If your customer has faith in you then they won't care what product you install. You should have no trouble selling XBlue under it's own name as it is a good product. 
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"Government is not reason; it is not eloquent; it is force. Like fire, it is a dangerous servant and a fearful master." - George Washington

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Offline hitechcomm

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Re: Private Lable
« Reply #2 on: August 05, 2010, 08:15:57 AM »
We do not have trouble selling it under our own name, however a our sales people think it could be another good product to offer. Our already good name would stand behind this product.
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Offline CMDL_GUY

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Re: Private Lable
« Reply #3 on: August 05, 2010, 08:28:19 AM »
Sounds like you have it under control! :003:
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"Government is not reason; it is not eloquent; it is force. Like fire, it is a dangerous servant and a fearful master." - George Washington

“Remember democracy never lasts long. It soon wastes, exhausts, and murders itself. There never was a democracy yet, that did not commit suicide.”   -John Adams

K4LRM

www.lscg.net

Faster horses, younger women, older whiskey, more money.

Offline WRichey

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Re: Private Label
« Reply #4 on: August 06, 2010, 05:50:52 PM »
The private label was supposed to be a Google buster. In other words folks would not be able to Google your product and get pricing forcing you to play low ball. So in theory it should work well as a sales tactic for you.  The only caviat I would have for it not to work to your advantage would be product volume. If you can't keep a good volume of product moving the price breaks may become a non issue.
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Offline hitechcomm

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Re: Private Lable
« Reply #5 on: August 06, 2010, 09:07:33 PM »
What you say is very true. We are still thinking about it.
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